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Love sex and dating seminar

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Poster series for a seminar on love, sex and dating sponsored by a Dallas-area church's youth group.
Published:
A Dallas-area youth group was hosting a weekly discussion on love, sex and dating during the month February and wanted to get the word out to both parents and students. This campaign was produced as both free-standing large-format banners that were displayed on site and posters that were given out at weekly meetings.

The first piece was directed at students, featuring "Sex Ed", the classic stereotype of high school health class. We found that this detached perception of adults is one of the main reasons teenagers have a hard time seeing teachers, pastors and other grown-up types as trustworthy authorities on the subject. Essentially, they feel like "their sex" is different than "adult sex". Taking a humorous approach helped students let their guard down, turning a traditionally awkward subject into a fun open forum.
The following two posters encouraged parents to attend a free seminar on how to effectively talk to their kids about love, sex and dating in ways that aren't awkward or preachy. They were intentionally given a completely different look because there's nothing worse to a teenager than liking the same things as your parents. Parents are surprisingly more averse to talking about sex than their kids and research shows that this is due primarily to three reasons: 1). Many parents were raised to think that sex is a "dirty" subject, not appropriate for open, honest dialog with their kids. 2). Parents underestimate what their kids already know, especially those in their early teens.  3). Some parents seem to think that as long as you don't talk about sex, their kids won't do it.
COPY:
School isn't the only place your kids can go to learn about sex. There's always the locker room, slumber parties and the Internet. Talk to your kids at home before they look somewhere else. We can show you where to start.

FREE PARENTS SEMINAR / SATURDAY, FEB. 2 / 10AM
REGISTER AT WWW.IAMCCC.COM
COPY:
Nobody said that talking to your kids about sex would be easy. But treating it like a dirty subject only reinforces the awkwardness you're feeling. We can show you how to do it -- talk to your kids, that is.

FREE PARENTS SEMINAR / SATURDAY, FEB. 2 / 10AM
REGISTER AT WWW.IAMCCC.COM